The task of an advertising campaign on the Internet is to establish in minds of the Internauts the fact of existence of a certain Web page, and, what follows, of the services or products it promotes. In order to achieve these goals, we can take advantage of popularity of the biggest Internet services, Internet magazines (e-zines), free e-mail systems and banner exchange systems. These are the so-called media of the Internet advertising campaigns.

Internet media houses work in a way similar to the typical advertising agencies. We can identify here the creation department, where the merits and the visual concept of the campaign are designed, and the department of media-planning, which is responsible for planning of the course of the campaign, purchase of space in advertisement media, supervision of the planned activity and summary of the results achieved.

Making use of services of Internet media houses is reasonable not only because of their experience and professional skills, but also due to the complexity of services rendered and the financial result. Contrary to what one might think, judging by appearances, employing an agency to run an advertising campaign is less costly than performing all activities related to Internet advertising without aid.

This is caused by the fact that agencies, due to their regular cooperation with the media, have worked out discounts, which they share with their customers. IDM Grafinet, just like other big Internet media houses, offers a discount of up to 10% of the value of purchase of media space while organizing extensive advertising campaigns.

The most widely used advertisement methods are:

• Advertising banners on portal sites and subject indexes
• Advertisement in banner exchange systems
• E-mailing
• Advertisement

We can differentiate the following stages of an advertising campaign:

• Recognition of the advertiser's need and identification of the target group
• Outlining of the media-plan
• Carrying out of the campaign
• Summary of results (comprehensive report on the conducted activities and their outcomes)

We plan and coordinate internet advertisement campaigns for our customers frequently. If You are interested in advertisement campaign for Your company don't hesitate to fill out the form or contact our Customer Service Office.